Watch for falling apples.

Apple released its new "mini" version at $499, without monitor, mouse and keyboard to great fanfare today. Yo, Steve, you tried the without monitor, mouse and keyboard routine. That's why you have 4% of the market. Dell is advertising a machine at $499, with monitor, mouse and keyboard (before the $50 rebate). So tell me how it is you're going to compete? Oh wait, I know, elegance -- the Steve way. Just become one with the mini-borg.

I'm facinated with the way Apple has been able to position itself as somehow liberating one from what used to be the domination of IBM to liberating one from the domination of I don't know who, maybe just Intel since IBM builds the PowerPC chips for Apple machines and Microsoft writes most of the Apple compatable software.

Sort of the same way I'm facinated that the Bushies can get folks to suspend reality and agree to their world view. In both cases, the Monica Machine we call news reporting helps both along: "Gosh all Mighty: Lookie that, will ya'." If fairness to Bush, he sustains more negative reporting than Steve but then again he's more dangerous. At last tally, he had 53% of the market.